Guide to appearing in the press as an expert
As a researcher, you will often find that journalists want an opinion from you within your field. As a rule, in journalistic terms you will be used as an expert source, i.e. a professional being asked to bring some objective knowledge into the journalistic product.
All your research dissemination should be based on the seven principles of good research communication prepared by Universities Denmark.
As a starting point, it is important to emphasise that the press, as a general rule, does a good job with integrity and the ethical advice of journalism in mind. However, some professionals have experienced being misquoted in the press or that the angle of a story has been cut so much, that the content is misleading or lacks some nuances - which is neither in the media's nor your interest.
Our offer for you
Media training
An intensive half-day course for you as a research scientist, who wants to train your communication skills in an interview situation and learn more about the work of the press, so it is easier for you to get your knowledge and messages out to a broader audience.
Press intro
An introduction to today's media image and based on your specific situation as, for example, a department or research group, good advice is given on how to get research results reported via SDU's channels or the press.
Peptalk
If you have a concrete interview request or interview agreement about your field of research, SDU Kommunikation is ready to provide advice so that you are ensured the best possible preparation for the interview.