Marketing your event

Consider the following when promoting your event – and always maintain a good understanding of your target audience and their habits.

• Create a media plan for when and how you will use different media to promote your event.
• Place advertisements in magazines and newspapers, if applicable.
• Provide news items and articles for your own or external newsletters and the like. 
• Share posts and create events on social media.
• Insert links on relevant websites.
• Put your event in event calendars. Such calendars may include SDU’s own event calendar (internal/external) or the EOM event calendar if your event is aimed at colleagues and/or students.
• Consider appointing a press officer to manage all communication with the press, including issuing press releases.

Special considerations for career-oriented and academic events for students

Events for students

Events for students can be made visible via SDU Jobbank (JobTeaser), which has more than 11,000 registered students. The job bank includes an event module in which students can browse relevant events. You can also send newsletters to selected student groups.

The events can be both academic and career-oriented – for example, presentations, networking activities or offers targeted at international students.

To set up your event, send the following details to sdu-samarbejde@sdu.dk:

• A text describing the event
• Image
• Date, time and place
• Target group (e.g. academic subject area, international students, BA/MA students)
• Registration link

SDU RIO will then ensure the event is posted.

Events involving companies and organisations

Events involving companies and organisations can be promoted through SDU’s career events page, where companies and organisations can connect with students for recruitment and collaboration opportunities.

To set up your event, send the following details to sdu-samarbejde@sdu.dk:

• A text describing the event
• Image
• Date, time and place
• Registration link
• Target audience
• Other relevant information

SDU RIO will then ensure the event is posted.