Visual identity
Logo
SDU's logo is a key element of the visual identity and may only be used in its original form, which consists of the name "SDU" and a stylised apple branch. The logo helps to ensure that SDU is recognisable, professional and coherent across platforms and materials. The logo is available in versions for web, print and social media.
Download SDU's logo
Rules for logo usage
Use of the logo must always follow SDU's visual identity and guidelines.
SDU's logo is a finished design
SDU has one logo. It is called Standard branding and is generally used by all units under SDU.
The many units and projects at SDU are not independent brands with their own logos, but part of SDU's overall visual identity. By using the logo consistently across projects and publications, we strengthen a common and recognisable SDU brand.
To create distinctiveness, units can supplement with other graphic elements such as icons, illustrations and imagery - always with SDU' design guidelines.
If a unit needs to develop a visual identity for a project, you can contact Graphic Centre for advice and guidance.
Logo sizes
To ensure readability, SDU's logo must always have a size that can be decodable at a reading distance adapted to the media and the context in which it is used.
As a minimum, the logo must have the following widths:
- 300px
- 200px
- 100px
- 50px (minimum size)
When using a logo with a name line underneath, the name line must always be clearly legible. If the logo is used without the name line, the full name of the university must appear clearly elsewhere on the media in the immediate vicinity of the logo.
Clear space to other elements
There should always be a clear space around the logo:
- One “D” height above and below
- Two “D” widths to the sides
This ensures calmness and clarity in the layout.
Clear sender placement
The logo is usually placed in the top right corner. SDU has many different templates where the logo is already placed, so you just need to add the content.
If the logo is used without the full name under the acronym, the full name must be clearly visible on the page, for example in a heading or subheading, or as shown on the poster to the right.
If the logo is used with the full name under the acronym, it is optional whether the full name should also appear in a heading or subheading.
