Visual identity

Logo

SDU's logo is a key element of the visual identity and may only be used in its original form, which consists of the name "SDU" and a stylised apple branch. The logo helps to ensure that SDU is recognisable, professional and coherent across platforms and materials. The logo is available in versions for web, print and social media.

Download SDU's logo

Download a complete package with the SDU logo in different formats and versions.

Download logo package
Use logos in screen-optimised formats (SVG or PNG) on sdu.dk and other digital platforms. Choose the black logo on light backgrounds - and the white logo if the background is black or very dark.

Download logo package from SDU's designguide
For printed matter such as posters, leaflets, publications and dissertations, the logo must be used in high resolution (PDF/EPS). The logo may only be used in black on light backgrounds - or white on a black background.

Download logo from SDU's designguide
In special cases, SDU's logo can be supplemented with a city name. This only applies when the knowledge of a local campus plays a strategic role - for example in regional recruitment. The system must not be used in general communication.

The city name should be on black background.

Example

Download logo from SDU's designguide
For profile images and social media content, customised logo versions are available to ensure recognisability in small formats.

Example

Profile picture for SDU Sønderborg's Facebook profile.

Download profile images for Social Media

Rules for logo usage

Use of the logo must always follow SDU's visual identity and guidelines.

SDU's logo is a finished design

SDU has one logo. It is called Standard branding and is generally used by all units under SDU.

The many units and projects at SDU are not independent brands with their own logos, but part of SDU's overall visual identity. By using the logo consistently across projects and publications, we strengthen a common and recognisable SDU brand.

To create distinctiveness, units can supplement with other graphic elements such as icons, illustrations and imagery - always with SDU' design guidelines.

If a unit needs to develop a visual identity for a project, you can contact Graphic Centre for advice and guidence.

Contact grafiskcenter@sdu.dk.

Logo sizes

To ensure readability, SDU's logo must always have a size that can be decodable at a reading distance adapted to the media and the context in which it is used.

As a minimum, the logo must have the following widths:

300px
200px
100px
50px (minimum size)

When using a logo with a name line underneath, the name line must always be clearly legible. If the logo is used without the name line, the full name of the university must appear clearly elsewhere on the media in the immediate vicinity of the logo.

Clear space to other elements

There should always be a clear space around the logo:

One “D” height above and below
Two “D” widths to the sides

This ensures calmness and clarity in the layout.

Example of air around logo

Clear sender placement

The logo is usually placed in the top right corner. SDU has many different templates where the logo is already placed, so you just need to add the content.

Find templates.

If the logo is used without the full name under the acronym, the full name must be clearly visible on the page, for example in a heading or subheading, or as shown on the poster to the right.

If the logo is used with the full name under the acronym, it is optional whether the full name should also appear in a heading or subheading.

Do you have any questions?

Feel free to reach out if you have any questions about design. We will be happy to help you.

Write to grafiskcenter@sdu.dk.

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