More potential students hear about our programmes
The ads displaying the faculty's programmes via social media has achieved greater reach compared to the same period last year. The number of people reached has increased by 290 percent.
Looking at the period from 1 January 2020 to 15 March 2020, the faculty's advertising on Facebook and Instagram reached 182,400 people.
The price for this visibility: DKK 0.23 per reached person.
The target groups for these ads consisted primarily of potential students with an interest in science, but also the so-called “parent target group” as well as international bachelors who could potentially be interested in one of the faculty's master's programmes.
In comparison, the faculty's ads on Facebook and Instagram reached 711,338 relevant people from the beginning of 2021 up until the quota 2 application deadline on 15 March. That is an increase of 290 percent.
At the same time, the price per reached person dropped 43 percent to just DKK 0.13.
The increased reach this year resulted in 13,692 unique clicks on the ads compared to 4,770 unique clicks last year. It also means that the average price per unique click has dropped from DKK 8.86 to DKK 6.98.
New cookie rules, fewer registered web visits
The number of page views and visits in 2021 is not directly comparable with last year's numbers. New, more restrictive cookie rules mean that far fewer visitors on SDU's websites are registered for the statistics. A visitor must approve performance cookies before the visit can be registered.
It is estimated that less than 30 percent approve performance cookies on SDU's website. When you either reject or accept cookies, this consent will be stored for one year, or until you actively change the setting.
It is thus far from all visitors who give permission to register their visits. This is easily seen when taking a closer look at the overall visitor statistics for www.sdu.dk as a whole.
For each time SDU registered 1 page view and 1 web visit in the period from 1 January to 15 March 2020, only 0.51 page views and 0.42 visits were registered during the same period in 2021.
However, the Faculty of Science's bachelor programme presentations registered 0.62 page views and 0.62 visits in the period 1 January to 15 March 2021 for each time the system had registered 1 page view and 1 visit in the same period the year before.
If the 2021 levels from www.sdu.dk’s total page views and visits are used as benchmarks, then the bachelor programme presentations at our faculty outperformed the benchmarks by 21.6 per cent and 47.6 per cent, respectively.
The relatively high level of page views and visits to the faculty's bachelor programme presentations is evenly distributed among 9 out of 10 bachelor programmes. Just a single bachelor programme presentation has had a viewing level and visitation level that is lower than the benchmark.
Data Science takes the lead
The faculty's strongest development is seen in the programme presentation for the Master's degree programme in Data Science. Here, the number of page views and visits is largely unchanged compared to last year, even though less than 30 percent of visitors approve cookies.
Looking only at the month of February, when the faculty's SoMe campaign for the programme was intensified up until the application deadline, the number of page views and visits increased in absolute numbers: by 13.8 percent to 2,680 page views and by 5.1 percent to 1,229 visits.