The faculty's bachelor's programmes are becoming more visible
Our bachelor's programmes are more visible, web traffic is breaking records and 'Student for a day' doubles its number of guests.
In the three months leading up to the quota 1 application deadline, we succeeded in generating more traffic to all of the faculty's bachelor's programmes on sdu.dk than ever before. The increased traffic is due to, among other things, a number of successful online campaigns on various platforms, where we have succeeded in getting more visibility for the money.
In the quota 1 campaign, we have had our lowest click prices thus far for bachelor advertising via Meta's platforms, which – at DKK 3.78 per click – have more than halved since 2020, when click prices were above DKK 8 per click. On Google's platforms, the click prices are around DKK 2.10, which is also an improvement compared to before.
At the same time, we have produced all our campaigns ourselves in recent years, which has made it possible to allocate a larger part of our budget to increased visibility.
This year we have made a special effort for Pharmacy after last year's low intake of students. Among other things, this effort has made Pharmacy the university's most visited educational presentation on sdu.dk in the months leading up to the application deadline. This year, the programme's number of new students is again more than 100.
Overall, this means that we gain more visibility with the means we have available. In fact, the four most visited degree programme webpages on sdu.dk were some of our programmes: Pharmacy, Mathematics-economics, Physics and Artificial intelligence – and all 11 of our bachelor's programmes are in the top 20 educational presentations measured by number of visits.
The extra visibility has also been good for our bridge-building offers at the faculty. For example, during the academic year 2022/2023 we received 210 registrations for 'Students for a day' on the bachelor's programmes, which is slightly more than a doubling of the 100 registrations in the academic year 2021/2022. The growth is due to the increased traffic to our webpages in combination with targeted pop-up windows on the educational presentations, which ensure that this and other of our offers are visible at the right times.
In addition to the digital marketing, a multitude of bridge-building offers and outreach activities are carried out – both at the departments, the faculty, the university and in collaboration across these, which are all-important for our opportunities to recruit students.
Quite simply, you could make the case that the marketing is there to give our degree programmes visibility, so that the potential students know about them, while the bridge-building offers and outreach activities are there to give the potential students an experience that makes them choose our programmes.