Visual identity
Fonts
Typography is a key part of SDU's visual expression. When we use fonts consistently, we strengthen the overall impression. On this page you can see SDU's fonts and how to use them correctly.
Primary font
SDU's primary font is LL Brown Pro, which is used in headlines, titles of publications, quotes and other short text that needs graphic emphasis.
For longer body text in articles, Lyon Text is used.
SDU only has a licence for a limited number of users of the fonts, and that licence is granted to employees who are responsible for external communication materials.
Alternative fonts
Arial and Times New Roman are used in the Office programmes Word, PowerPoint and others.
These fonts can be used by all employees and can be found in SDU's templates.
