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Competence cards - the 12 sub-areas

Read about the 12 competence areas on this page or download them in PDF

 

 

Download competence cards with the 12 sub-areas (PDF)

User competences

Competences to be able to use the digital solutions, systems, programmes and tools necessary for your work

 

You may need to be a competent user in e.g:

 

  • Digital systems
  • Microsoft Office
  • Digital meeting tools

 

 

Data application

Competences to have an overview of data:
Where data you create is included; What good data is; How to create good data

 

You may need to:

 

  • Have knowledge of important SDU data in different subject areas,e.g.student administrative data and HR data
  • Know how data is created and maintained, and how data quality is ensured
  • Know how data can be used for decision making (data-based decisions)

 

 

Data and information security

Competences to handle data in a good and responsible way

 

It is necessary to have knowledge about:

 

  • What data employees are allowed to see and use
  • When data use requires consent
  • When you are a data processor
  • How to ensure that unauthorised persons do not gain access to data
  • How to avoid responding to hacking or phishing emails

 

 

 

Technology, professionalism and people

Competence to assess digitalisation in relation to professionalism and the people who encounter your professionalism

It is necessary to be competent to do so:

 

  • Be able to assess technological solutions that support user needs
  • Be able to apply technological solutions that support user understanding and self-help
  • Be able to make systems easy to read

 

 

    Technology assessment

    Competences to assess the process of the task and from this which technologies could be relevant

     

    It is necessary to have:

     

    • Knowledge of different groups of users' prerequisites for using digital solutions
    • Knowledge of the process for the task
    • Knowledge of possible barriers in the process

     

     

    Legal security and ethics

    Competences to recognise the legal and ethical perspectives of what

    technologies bring

    It is necessary to have:

     

    • Competences to predict ethical and legal violations
    • Knowledge of relevant IT and data legislation in the field
    • Knowledge of users' rights regarding data

     

     

     

    Digital communication 1:many

    Competences to communicate to many users

    -e.g.via websites, LinkedIn, X

    It may be necessary to have:

     

    • Knowledge of different target groups and their preferred communication channels
    • Competence to organise content and communication based on the target group's prerequisites
    • Expertise in producing, adapting and publishing visual information elements
    • Knowledge of copyright associated with using content produced by others
    • Knowledge of digital networking -e.g.for involvement and co-creation

    Digital communication 1:1

    Competences to communicate one-to-one via various digital channels

    -e.g.emails, chat, Teams

     

    It may be necessary to:

     

    • Have knowledge of the strengths and weaknesses of different digital communication channels
    • Have knowledge of which digital channels are best suited for a given target group and situation (e.g.chat, email, SMS, Teams)
    • Be able to create presence, dialogue and mutual understanding through digital communication channels

    Dissemination to colleagues and other users

    Competences to disseminate digitalisation - what it is and how it can be used

    It may be necessary to have:

    • Knowledge of the needs and prerequisites of different target groups and the competences to map them
    • Competences to continuously keep up with technological developments
    • Knowledge of tools and guides that can help with digital solutions
    • Competences to help colleagues and other users to use solutions and platforms
    • Competences to be able to motivate and create meaning in relation to technology
    • Pedagogical competences to make users confident and self-reliant in the use of digital technologies

    Implementation and procurement

    Knowledge of the methods used in procurement and implementation processes to be able to meaningfully engage in them and contribute with professionalism and experience

    It may be necessary to have:

     

    • Knowledge of procurement processes
    • Competences to bring your professionalism into play across areas in a procurement or implementation process
    • Competence to share professional knowledge and experience with colleagues and other users across areas

    Development

    Competences to have an active and guiding role in

    development and implementation processes

    You may need to have the competences to:

     

    • Being able to continuously keep up with technology developments
    • Being able to explore user perspectives
    • Be able to engage in interdisciplinary development collaboration
    • Participate in the mapping of work processes and value streams
    • Participate in the preparation ofe.g.business cases and benefitrealisationplans
    • User journeys and service design

    Innovation

    Competences to contribute and drive the change brought about by the development and implementation of digital solutions

    It may be necessary to have:

     

    • Knowledge of new technological opportunities and trends
    • Competences torecognisethe new opportunities in technology in relation to users' everyday life and needs
    • Competences to create change
    • Competences for user journeys and service design

     




    The 12 sub-areas

    Last Updated 21.07.2025