Key principles of the online strategy

• We show the way

  Users should know what we have to say and know what to do. Consider what you want users to do after reading your text and always include one prioritised call to action.
• We solve problems

  Define a problem you want to solve and prioritise a specific audience for your content. Always communicate based on the knowledge level and context of your audience. Do they need guidance or inspiration? Rules or opportunities? Test your text on a representative of the target audience before publishing - all communication can be improved.
• We choose media with care

  Make sure you've chosen the right medium for your message. We never publish content on all media "just in case". For example, sdu.dk is targeted at external audiences, while communication to employees takes place on SDUnet. We think about how we write for each medium and meet our users at eye level on all platforms.
• We make it easy for users

  Consider content formats like step-by-step guides, very short texts, graphical visualisations of options, video and the like. Make it easy for them to get in touch with the right person.
• We make it easy for ourselves

  Make your work as easy as possible for yourself. Specifically, you should always use the model texts and templates we continuously develop for different communication needs.