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Understand and improve your websites

Web analytics helps you identify errors and understand user behaviour. Learn how to perform navigation analysis, page analysis and SEO analysis and make your websites perform better.

Web analytics with Siteimprove

  • A navigation analysis helps you identify how users move through your website and whether they easily find the information they are looking for.

    Here's how to do navigation analysis:

    • Use the "User statistics" dashboard in SiteImprove: Get an overview of visit depth, bounce rate and page views.
    • Analyse user routes: Under "User Routes" in SiteImprove, you can see which paths users take from a start page to an end page. This helps identify unexpected navigation patterns and potential confusions in the information architecture.
    • Examine internal searches: The "Internal Search" feature shows what search terms users enter on your site and whether they find relevant results. This can reveal missing or hard-to-access content.
    • Identify pages with a high bounce rate: A high bounce rate can indicate that users aren't finding what they are looking for or that the navigation is confusing.

    Tip: Consider creating user routes in SiteImprove to track specific user journeys and identify where users may be dropping off.


    Read more about user-friendly websites

  • A page analysis focuses on assessing the quality of content on a single page, including readability, relevance and technical aspects.

    Here's how to do a page analysis:

    • Use the "Quality Assurance" dashboard in SiteImprove: Identify typos, dead links, missing alt texts and other content issues.
    • Assess readability: Check for long sentences and complex wording that can make text difficult to understand.
    • Analyse page visits: Use SiteImprove Analytics to see how many visitors the site has and how long they stay. This can indicate if the content is engaging and relevant.
    • Identify pages with no visits: The "Pages with no visits" feature helps identify content that is not attracting traffic, which can indicate that the page is hard to find or not relevant.

  • An SEO analysis is about reviewing your pages to identify gaps or weaknesses that may affect their visibility in search engines and internal search on SDU's platforms.

    Here's how to do SEO analysis:

    • Find pages without meta titles: Use the "Quality Assurance" dashboard in SiteImprove to get an overview of pages where the meta title is completely missing.
    • Find pages with weak meta titles: Assess whether existing meta titles are meaningful, relevant and unique for each page.
    • Identify missing meta descriptions: See which pages are missing a meta description or where the text seems generic or unclear.
    • Check the URL structure: Look for very long URLs or URLs with special characters (like underscores) that can make pages less user-friendly.
    • Review alt-texts: Find images without alt-text that can impair the accessibility and visibility of the page.

    After the analysis: Make a list of the most important pages with SEO deficiencies. Use the list to prioritise what needs to be improved.


    Read more about search engine optimisation

Why do web analytics?

Web analytics is an important tool to ensure that SDU's web pages support user needs and expectations. When we analyse our web content, we gain insight into how users navigate, what they are looking for and where they encounter obstacles. This helps us identify concrete opportunities for improvement - before problems grow.

Working with web analytics is about taking responsibility for the quality and relevance of content. This means that we continuously assess whether our pages:

  • are easy to find and navigate.
  • communicate clearly and are easy to read.
  • are optimised to be found via internal and external searches.

The purpose is to strengthen the user experience and ensure that SDU's web pages appear professional, credible and effective - for students, employees and external partners.

Term definition

  • Navigation analysis: Analysing users' click patterns and movements on web pages.
  • Page analysis: Assessing text, images, readability and updates on individual pages.
  • SEO analysis: Review of meta titles, meta descriptions, URL structure and alt texts.
  • Quality assurance: Dashboard in SiteImprove to find content errors and SEO deficiencies.
  • User statistics: Dashboard in SiteImprove to analyse user behaviour and visitor data.

Do you have any questions?

If you have any technical questions, or questions about setup, language etc. please write to the web coordinator at your faculty or SDU Communication - Web. Remember to include the URL and screenshot of the page you need help with.



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