Skip to main content
The Faculty of Business and Social Sciences

Search

Dansk
Menu

Bridge-building, Events, and Outreach

Open House | Student for a day | High School Cooperation | Study Internship | Info meetings | ATU

Welcome to BEO – Bridge-building, Events, and Outreach

BEO is a unit within Educational Communication that works closely with the rest of SAMF Education and the Faculty Administration to support and develop activities for prospective and enrolled students at the Faculty of Social Sciences.

Our task is to provide strategic and practical support for initiatives that attract, engage, and inform incoming bachelor’s and master’s students. On this page, you can get an overview of our activities, find practical information, and see how we collaborate most effectively – whether you represent a department, a student association, or an administrative unit.

 

About BEO

We are a team of three staff members, Mejra, Maria, and Pernille, who together manage and develop activities within Bridge-Building, Events, and Outreach for the programs at the Faculty of Social Sciences. Our tasks range from school- and student-oriented activities to planning and executing larger events and outreach work.

The target group for our work is prospective bachelor’s and master’s students, and we work closely with high schools and internal units at SDU. On this page, you can read more about our three main areas, as well as find information about collaboration and contact.

 

We create connections between people and programmes

At BEO, we work to make it possible to experience SDU’s programs in a way that is accessible, honest, and engaging. We do this through recruitment activities that focus on building relationships – and where there is room for curiosity, questions, and reservations. Our activities provide opportunities to experience student life at SDU firsthand and are designed so that young people can gain a real impression of both the academic and social environment.

The bridge-building activities aim to give high school students and prospective students a realistic and inspiring picture of life as a student at SDU. The activities support a smooth transition from upper secondary education to higher education and help clarify and motivate prospective students in their study choices. Bridge-building is a central part of our recruitment efforts, and the activities are continuously evaluated and further developed. We collaborate with high schools, teachers, and guidance counselors.

Activities we work with

  • Student for a Day. High school students can attend classes, meet university students, and experience the campus atmosphere.
  • High School Collaborations. We establish partnerships with high schools, offering presentations, workshops, and visits.
  • SDU Takeover. Students from SAMF visit high schools together with students from other faculties, taking over the teaching for an entire class. They also share insights about university life – focusing on personal experience and study choices.
  • Academy for Talented Youth (ATU). We coordinate and conduct activities in collaboration with ATU, such as the Introduction Seminar and Inspiration Seminar, aimed at particularly engaged high school students.

Events are an important platform for presenting SAMF’s programs and student environments to both bachelor’s and master’s prospects. Events provide direct contact with our target audience and are a key channel for recruitment and expectation management.

We support the departments with planning, logistics, and communication – covering recruitment, evaluation, and the development of new initiatives.

We coordinate and support the planning of several major events in collaboration with SDU’s central units and the departments:

 

Activities we work with

  • Open House. An annual event for prospective students and their families, offering the opportunity to meet instructors, students, and program leaders.
  • Study Internship. A 2-day program where students from upper secondary schools experience university life and gain insight into both academic and social aspects.
  • Meet the Students Online. Digital Q&A sessions where prospective students can ask questions and gain insight into student life.

Outreach involves proactive engagement and close collaboration with high schools, guidance counselors, and other stakeholders in contact with our target audience. The goal is to ensure awareness of SAMF’s programs and support the decision-making process of prospective students with precise and motivating information. Our approach is strategic and based on data, evaluations, and dialogue. We work to make collaboration easy – and access to our offerings straightforward.

Outreach also covers internal coordination and consultation with departments and units at SDU regarding new initiatives and local needs:

  • Dialogue about collaborations and initiatives
  • Consultation on new target groups or geographic areas
  • Support for participation in fairs and networking activities

Last Updated 19.09.2025